MARKETING FOR SBI TESTS

BANKERS ACADEMY, PALAKKAD

MARKETING

1. Marketing function includes—
(A) Designing new products(B) Advertisements(C) Publicity(D) After sales service(E) All of these
Ans : (E)

2. Lead generation can be resorted to by browsing—
(A) Telephone directories(B) Yellow pages(C) Internet sites(D) List of existing customers(E) All of these
Ans : (E)

3. Effective selling skills depend on—
(A) Effective lead generation(B) Sales Call Planning(C) Territory Allocation(D) Effective communication skills(E) All of these
Ans : (E)

4. Market Information means—
(A) Knowledge level of marketing staff(B) Information about marketing staff(C) Information regarding Share market(D) Knowledge of related markets(E) All of these
Ans : (D)

5. Marketing channels mean—
(A) Delivery period(B) Delivery time(C) Delivery outlets(D) Delivery place(E) All of these
Ans : (E)


6. ‘Buyer Resistance’ means—
(A) Buyer’s interest in the product being sold(B) Buyer fighting with the seller(C) Buyer’s hesitation in buying the product(D) Buyer becoming a seller(E) Buyer buying the product
Ans : (C)

7. Marketing is the function of—
(A) Sales persons(B) Production Department(C) Planning Department(D) Team leaders(E) A collective function of all staff
Ans : (E)

8. A DSA means—
(A) Direct Service Agency(B) Direct Selling Agent(C) Double Selling Agent(D) Distribution Agency(E) None of these
Ans : (B)

9. Service Marketing is resorted to in—
(A) All manufacturing companies(B) All production houses(C) Export units(D) Insurance companies and banks(E) All of these
Ans : (D)

10. Marketing is—
(A) A skilled person’s job(B) A one day function(C) A one time act(D) Required only when a new product is launched(E) None of these
Ans : (A)

11. Market share refers to—
(A) Share market prices(B) Price fluctuation in the market(C) Share issue floated by the company(D) Share of wallet(E) Share of business of the company as compared to peers
Ans : (E)

12. Service Marketing is the same as—
(A) Internet marketing(B) Telemarketing(C) Internal Marketing(D) Relationship Marketing(E) All of these
Ans : (D)

13. Current Accounts can be freely opened by ………… Find the incorrect answer.
(A) All NRIs(B) All businessmen(C) Government departments(D) Firms and Companies(E) HUFs
Ans : (E)

14. Buyer Resistance can be overcomed by—
(A) Cordial relation between buyer and seller(B) Good negotiation(C) Persuasive communication(D) Good after sales service(E) All of these
Ans : (A)

15. Cross-selling is useful for canvassing—
(A) Current Accounts(B) Fixed Deposit Accounts(C) Student loans(D) Car loans(E) All of these
Ans : (E)

16. Market segmentation helps to determine—
(A) Target groups(B) Sale price(C) Profit levels(D) Product life cycle(E) All of these
Ans : (A)